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Like many modern artists, we love being creative and making music but when it comes time to do social media it can be daunting and dreaded.
This key concept will help you unlock better results when promoting your music on social media every time with very low effort.
This core concept is simple: always use new social media platform features immediately when they are released.
Here's a good example of this in action. In August 2020, Instagram rolled out Reels as its short form video feature.
I gave it a shot and in August 2020, I uploaded my first reel ever. I was shocked at how well it did, it did 206,000 views! My best previous video to that was 30,000.
Why? Social media platforms REWARD users with more reach for utilizing the new features. They do this so people are incentivized to use them so they can eventually spread to more users.
Every time you see a new feature rolling out, I believe it's in your best interest to try it immediately and figure out how to incorporate it into your brand. Make sure to stay up to date with platform updates. (A bonus one to try right now is Instagram story template trends! They have been crushing for me and my friends)
Hope this quick tip helps you guys tackle some of the difficulties of doing your social media these days as an artist. See ya guys next week!
-Henry
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